About
Built for the mortgage and property market
Insights started when our founders got tired of stitching together three survey tools, four spreadsheets and a slide deck to answer a single question about broker sentiment or lender service. We build for the firms working in and around the UK mortgage and property market — and, in time, the adjacent financial services conversations they care about.
Evidence over opinion
Every claim in our product traces back to a broker, lender, agent or homebuyer source. Same expectation for how we build the company.
Calm software
Broker and lender research is intense enough. Our software should not add to the noise.
Ship the boring parts well
Weighting, base sizes, significance markers, lender-safe sharing controls — the unglamorous details that make sector research trustworthy.
Leadership
Lena Osei
Co-founder & CEO
Former head of insight at a UK mortgage network. 12 years in intermediary research.
Marco Silva
Co-founder & CTO
Previously staff engineer at a leading financial services survey platform. Loves clean data pipelines.
Priya Raman
Head of Product
Product lead for analytics at a global consultancy focused on housing and lending markets. Studied statistics at LSE.
James Whitaker
Head of Design
Design lead for enterprise financial services tools. Believes calm interfaces beat clever ones.
See Insights on your desks
A 30-minute walkthrough tailored to brokers, lenders, agents, conveyancers or surveyors — whichever fits your firm.